If you’re simply going through a list of names and phone numbers and making calls, the person on the other end is going to notice. Delivering the same message to each potential customer is lazy and inefficient. If you’re unable to make a genuine connection, you have no hope of convincing your potential customer to buy. Before you get on the phone, do your research about the person you’re contacting. Know who they are, why they may be interested in your products or ser...